The art of building consumer trust
According to a recent Data Governance Australia roundtable, transparency is the key to building consumer trust.
Participants in the roundtable also uncovered some key insights around consumer trust, including:
• Three pitfalls to transparency
• The new bargain: sharing information in exchange for better customer experience
• Ownership and consumer choice
• Why consumer trust is important
• 5 ways to build trust
• Who is responsible for data within organisations.